Branding, Social Media
Art Direction & Graphic Design | Moisés Guillén
FEARLESS Keto is a company based in San Francisco which brand's name comes of the idea of stay #Fearless before the beginning of a new diet or feeding plan.Their mission is to empower anybody looking to make a change through guidance, information, and genuine support. Social media efforts, product line plus all the information constantly updated at their website are the tools to achieve the results that their users are looking for.
Our work was to develop an outstanding brand identity for all their products and social media campaigns to promote the launch of each one. The design draws from this core choosing a well balanced and vibrating color palette that build new combinations and a logo equip for expansiveness.